Case Study: Giddy, Managing FDA Regulated Products on Salesforce

Published: January 25, 2024 | By: Ascent Solutions

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Ascent Solutions Case Study Giddy

About Giddy

Giddy is a sexual health and wellness company dedicated to helping individuals and their partners live more fulfilling lives through thought-leading educational content. Giddy uses insights learned from its dialogue with users to develop innovative medical devices.


After completing the R&D phase and confirming the effectiveness of their product to combat ED successfully, Giddy needed to build a solid system to manage their operations and the fulfillment of B2C and B2B orders of FDA approved products. With large potential growth and a contract with the Veterans Affairs, Giddy urgently needed a system to manage orders, operations and fulfillment, alongside inventory control, procurement, shipping, and financials.


Giddy selected Salesforce and Ascent Solutions as the technology hub to support its B2C orders placed on their BigCommerce website and B2B VA orders received via EDI. Salesforce partner WIN Digital Solutions was instrumental in swiftly implementing a compete solution interconnected to Salesforce Sales Cloud, Service Cloud and Marketing Cloud with several integrations to ensure all business processes flowed efficiently.

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